We had just spent 2 months muddling through game concepts for a mobile phone concept. Now, it had just hit us hard. Looking at how much marketing money that had been dumped into Clash Royale and how fast the Chinese cloned the game, it is time to rethink where we should be heading.
Trends don't lie. The market for mobile is stagnating and probably also is not looking like it is going to grow. On the other hand, the interest for VR had been growing slowly and spiked suddenly with the announcement of HTC Vive.
The writing is on the wall.